Life Style / Social Media Content
It is a very special category which plays a decisive role in advertising promotion. My own approach is to reverse the roles. I am transported to the position of the viewer and my lens is his eyes. I now become the same viewer, who needs and wants to communicate with my own audience, to convey my experiences of what I experience, see and feel.
The images produced give the impression of being carefully sloppy. And this happens because quite often in the projects I take on, I dare and take photos with my mobile phone. In this way I manage to touch the audience even more, drawing their attention in real time contact.