The Ceramic Gourmet.
In 2018 I undertook a very special and special project on behalf of KEBE (Pottery of Northern Greece). Specifically, I was asked to create image content that would be used both in the company’s corporate calendar and for its advertising promotion in listings and industry magazines.
The directive I had was clear and very specific: The images had to be so subversive that they would “shake the marketing waters” in the ceramics industry. After a highly detailed PPM (Pre-Production Meeting) that I had with the company’s marketing department as well as a series of test shots, I arrived at the final content of the project.
For almost a month, the team I chose to form believed in my project, showing it a lot of love and passion throughout its production. The cooperation of all those involved was exemplary. The unlimited support provided to us by the management was seen in the final result with the great acceptance and impact the project had on the general public.