I start from the conception of the idea until its final transformation into an audiovisual work with images that tell the story of unique experiences, products, services, places and people. In their narrative way they succeed and pass the messages to the potential visitor. No matter how simple an illustration looks, specific codes work within it. The process of taking shape of an idea hides several challenges and countless obstacles. The power of my images lies in the speed with which stimuli are created as they are detected by the viewer’s senses.